Advertise

Interactive Advertising Opportunities:

 

Welcome to EMS World

 

The most comprehensive online resource delivering news 24/7 with the industry’s only dedicated news team. Connect with over 90,000* EMS providers visiting EMSWorld.com each month.

 

EMS World is the place EMS providers go for the most prehospital content on the Internet. Here are just some of the reasons why:

• Breaking EMS news
• 24/7 news coverage
• Profiles on industry best practices
• Training and resources
• Discussion forums
• Daily top tips for EMS professionals

For advertising information, please contact Jan Varnes at jan.varnes@cygnusb2b.com or call 952-277-4423.

 

E-Mail

 

Deliver your message to 17,000+ emergency medical decision makers.

 

Quantity. Over 17,000 opt-in subscribers — more added each day.

 

Quality. Each EMSWorld.com subscriber is opt-in. This means that they've specifically requested to receive communications from us. And unlike others, we don't send spam to our subscribers so they know that each e-mail from EMSWorld.com is well worth reading.

 

e-Newsletter Advertising

 

As Sponsor of the Newsweek Newsletter you will reach a list of over 17,000 opt-in subscribers who want to know about the latest information and news on the industry.

 

Weekly E-newsletter Leaderboard (468x60) (60,000 emails)	$600
Weekly E-newsletter Middle (300x250) (50,000 emails)	$250
EMS Management Tips (468x60) (10,000 decision makers)	$550
Weekly Recap Sponsor (100x100 image, one 100x40, + 40 words) (50,000 emails)	$500

 

eBlast

 

70,000 emails - $135/m

 

Send your customized message to EMSWorld.com's list of over 17,000 subscribers who have asked to receive promotional messages from our advertisers. You'll reach a large, captivated audience instantly. All of the content within the eBlast is dedicated to your company — use it to announce a new product or service, conduct a contest, feature a special offer or sell inventory quickly.

 

• Segmented lists available
• Call for package pricing
• Includes a detailed report of open and click thru rates
• Design services included (if needed)

 

Product Showcase Blast

 

$600 per blast

 

The EMSWorld.com Product Showcase Blast is an E-mail message that is delivered to over 17,000 opt-in subscribers who have asked to receive promotional messages from our advertisers. This is a great way to announce a new product or service, feature specially priced items, or simply get your name and products out to a large, dedicated audience.

 

• Product Image 135x135
• Logo 100x40
• 40 words of text

 

EMSWorld.com Featured Jobs Blast

 

$200/month

 

Recruit the industry's most qualified candidates in the industry's most targeted online resource for job opportunities.

Web Banners & Links

 

Position your company in front of 166,000+ unique visitors per month.

 

This is where your buyers are. Today's emergency medical professionals require sophisticated tools & training to provide the best emergency response to those in need. They're turning to EMSWorld.com for their information needs. Why not put your message where they are already looking?

 

Web Banner Ads

 

	Monthly
Leaderboard ROS (728 x 90)	$2,500
Large Box (300 x 250)	$2,100
Skyscraper (160 x 600)	$1,800
Buttons (120 x 90)	$350
Home Page Hot Products (100 x 100)	$950
Footer (728 x 90)	$950

 

New! Contextual Advertising — Topic Sponsorship

 

Cost: ROS rates plus a 30% premium per topic sponsored

 

EMSWorld.com’s new content delivery system allows you to target your advertising by selecting a topic category and then delivering your ad every time any content focused on that category is delivered. Zero-in on your prospective buyers by securing the relevant content for your ad!

 

• Size: 728 x 90, 300 x 250, 160 x 600, 120 x 90

 

Geo Targeted ads

 

Cost: ROS rates plus a 15% premium

 

Position your banner message by region or town. Target the EMSWorld.com audience who are local to your business via the EMSWorld.com geo targeted banner program.

 

EMS Job Center

 

Leaderboard (728 x 90)
$525 per month

 

Skyscraper Banner (160 x 600)
$400 per month

 

Featured Job Listing
$525 per month - Job listing that links to Full Job Description plus link to your site and link on the newsletter

 

Webcast Sponsorship

 

$5,900 Exclusive

$3,000 Co-Sponsorship

 

Custom Webcast

 

$7,500 Single

$4,000 Co-Sponsorship

 

Sponsorship Includes:

 

• Half page 4-color ads promoting the webinar with sponsor logos in EMS World Magazine for 2 issues preceding the webinar. Issues will be determined based on the actual date of the seminar
• 2 webinar advertisements with sponsor logos will be placed in our e-newsletter starting 8 weeks prior to the seminar date.
• Registration link on EMSWorld.com.
• Banner advertisements 8 weeks prior to the seminar date will be placed on EMSWorld.com.
• At least 3 email blasts with sponsor logos will be sent to our opt-in list of industry decision-makers.
• 4 Email confirmations: One, when registrants first sign up; 2 reminder emails the day before and another the morning of the seminar; and then a final one immediately following the seminar.
• Up to 3 sponsor-submitted registration questions to be asked on form to help qualify the registrants and gain valuable industry research.
• A complete list of all registrants via web reporting.
• List of registrants that logged into the seminar including their answers to demographic questions.
• Sponsor logos prominently displayed on the registration landing page, on the registration form and on the webinar dashboard during the web cast and on the archived version.
• 60 minute web cast that can include poll questions pushed out to the online audience and interactive Q&A with the online audience.
• Sponsor will receive up to two power point slides one before, one in middle or at end) of the presentation thanking them for sponsoring with marketing message. Content must be approved by EMSWorld.com.
• Entire Web Cast, including sponsor image logos and links, will be available on EMSWorld.com for one year.

Product Guide

 

Discover EMS World's Product Guide Potential

 

The Internet has evolved into a wonderful research tool that is being used all over the world to identify products and solutions. Our Online Product Guide provides a single source for its users to learn about the various companies in the marketplace, what types of products they create, and how to contact them.

 

The advanced features of the Product Guide provide your company with the tools necessary to differentiate your business through powerful brand recognition, superior marketing, and cost-effective pricing.

 

• Searchable Company and Products
• Large Profile Logo
• Individual Company Contacts
• Company Links
• Product Links
• Product images
• Easy Online Profile & Listing Management
• Address, Phone, Fax
• Downloadable VCard
• Mapped Address Link
• Company "More Info" Web Link

 

Category Sponsor

 

$1,500 shared (up to 3)

 

• 970x66 Push (expands to 970x418)
• 300x250 Box / 300x50 for mobile views
• 2 Product Guide Express videos

 

Sub-Category Sponsor

 

$900 annually

 

• 300x250 shared with category sponsors
• 1 Product Guide Express video

Mobile Site Exclusive Sponsorship:

 

Now you have an opportunity to bring EMS World to a mobile audience! Your monthly sponsorship of the EMS World mobile site includes a 320x50 advertisement which appears at the top of the page and a 25-word text message that appears 5-6 stories down.

 

 

Custom Survey

 

$1000 + $125/m for list (must be purchased with an online ad unit or e-mail blast).

 

Don't overlook the power of an interactive page that collects information about potential buyers. EMSWorld.com can create a survey designed specifically for your company, finding out what potential customers really want from your products or services.

 

• Custom survey design
• Valuable data collection
• Real-time results delivered by e-mail

Video

 

SHOW buyers what you have to offer

 

 

Video Pre, Mid & Post-Rolls

 

Contact your Sales Representative for pricing

 

Thousands of buyers will see your product in action when you include your video ad before, during or after a video on EMSWorld.com’s network.

 

During Overlay ad playback:

• Mute, unmute, pause and play controls are enabled.
• A "Sponsor Message" text label appears in the bottom left corner of the player.
• A time counter (counting down in seconds) appears in the bottom right corner of the player. Any length video ad supported, however, a duration of 15-30 seconds is recommended.
• Click through URL is active

 

 

Video Overlays

 

Contact your Sales Representative for pricing

 

Thousands of buyers will see your product in action when you include your video ad before, during or after a video on EMSWorld.com’s network.

 

During Overlay ad playback:

• Ad will appear in the lower 1/3 of the player
• Overlay ad expands in scale with the player
• Will have the ability to click through to a URL

Rich Media 101

 

Cygnus Business Media follows Internet Advertising Bureau (IAB) recommended Rich Media standards. IAB defines Rich Media as:

 

“Advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML. These Guidelines cover standard Web applications including e-mail, static (e.g. html) and dynamic (e.g. asp) Web pages, and may appear in ad formats such as banners and buttons as well as transitionals and various over-the-page units such as floating ads, page take-overs, and peel-backs. Rich Media also includes in-page and in-text digital video advertisements where the associated content is not streaming in a player environment.”

 

General Requirements

 

• We reserve the right to refuse any rich media that does not function properly in this testing environment.
• We are not responsible for fixing code that does not function properly or causes other problems.
• Creative must open a new browser window when clicking thru to another site.
• Floating ads (such as Eyeblaster) must include a prominently visible close button and may not run more than 15 seconds
• Advertising requiring the use of plug-ins like Flash and Shockwave must utilize “sniffer” code to detect if the user has the required plug-in and display an alternate image if the user does not have it. That alternate image (JPG/GIF) must also be included when submitting materials.
• Flash advertising is not available in e-mail newsletters or blasts

 

General Requirements

 

In-Page Video Units:

 

• Format (WxH) — 300x250
• Max Initial Load file Size — 40 kb
• Additional File Weight (Polite Download — 1.2 mb
• Flash Specifics — 18 fps
• Audio Initiation — User Initiated: On click
• Maximum Animation Length — Up to 15 seconds — Loop a maximum of 3 times
• Controls — Close “x”, Play, Pause, Rewind, Volume, Font 16 pt
• Web Site Labeling
  • Label = “Advertisement”
  • Font 16 pt

 

Expandable/Retractable Units:

 

• User-Initiated Expandable ads
  • Follow IAB Ad unit Guidelines (300x250, 728x90, etc.)
  • Landing Spots: Maximum of 2x the initial ad size
• User-Initiated Retractable ads
  • Max width 600px
  • Landing Spots — Follow IAB Ad unit Guidelines (300x250, 728x90, etc)
• Max Initial Load File size — 40 kb
• Additional File Weight (Polite Download) — 80 kb
• Flash Specifics — 18 fps
• Audio Initiation - User initiated: On Click
• Maximum Animation Length
  • Up to 15 seconds
  • Expansion —
    • 3 seconds if no user interaction
    • Up to 15 seconds within an ad
• Controls
  • Control = “close X”
  • Font = 16 pt
  • Location = On Edge of Original (non-expanded/expanded) unit
  • Feature — Enable mouse Off Retraction
• Web Site Labeling
  • Label = “Advertisement”
  • Font 16 pt

 

Pop-Up or Pop-Under Units:

 

• Format (WxH)
  • Pop-ups — 250x250; 300x250; 550x480
  • Pop-Under: 720x300
  • Max Initial Load File Size — 40 kb
  • Additional File Weight (Polite Download) — 80 kb
  • Flash Specifics — 18 fps
  • Audio Initiation — User initiated; On Click
  • Maximum Animation Length — Up to 15 seconds
  • Controls — Provided by browser window

   

  Floating Units:

   

  • Format (WxH)
    • Variable
    • Landing Sports for floating ads - Follow IAB Ad unit Guidelines (300x250, 728x90, etc)
  • Additional File Weight (Polite Download) — 160 kb
  • Audio Initiation - User initiated: On Click
  • Maximum Animation Length
    • Floating (No user interaction)— 10 seconds max
    • Up to 15 seconds within ad
  • Controls
    • Control = “Close x”
    • Font = 16 pt
    • Location = fixed placement at the location of the first completely visible frame
  • Web Site Labeling
    • Label = “advertisement”
    • Font = 16 pt

   

  Transitional Ad Units:

   

  • Format (WxH) - Follow IAB Ad unit Guidelines (300x250, 728x90, etc)
  • Max Initial Load File Size — 80kb
  • Additional File Weight (Profile Download) — 160 kb
  • Flash Specifics — 18 fps
  • Audio Initiation — User initiated; on click
  • Maximum Animation Length
    • If no user interaction — 10 seconds max
    • Up to 15 seconds within ad
  • Web Site Labeling
    • Label = “advertisement” or “Brought to you by”
    • Font = 16 pt
    • Location = Above the fold and at top of Ad

   

  Tracking Flash

   

  Flash ads need to have a clickTAG assigned for within the creative: The Flash File (.fla extension) must first be modified.

   

  The clickTAG is the tracking code assigned by the ad serving network to an individual ad. The clickTAG allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.

   

  Client must include .SWF File with click-thru URLs, GIF/JPG provided as back-up, Flash Movies kept below 24 FPS, Target=”_blank” is required in “basic actions” to ensure click-thru opens a new window, clickTAG code must be embedded in .SWF file:

   

  on (release) {
if (clickTAG.substr(0,5) == “http:”) {
getURL(clickTAG, “_blank”);
}
}

   

  If clients provide the .FLA file along with the .SWF file, we will adjust any code that is inaccurately set.

   

  For more detailed information on implementing clicktag ActionScript, visit Macromedia’s Flash Tracking Kit.

   

  Important Note:
  Not all browsers are Flash capable, advertisers must include a backup gif/jpg with all Flash ads.

   

  Frequency Capping

   

  Frequency Capping may be imposed on all ads that, without user initiation, obstruct content such as floating ads (free-form overlay/iLayer ads), user surveys, superstitials (pop-up ads) and interstitials (between page ads). Cookies are used to set frequency caps of once per user in any 24-hour period. Some types of Rich Media, such as Eyeblasters, may require additional ‘padding’ between delivery. This may be handled differently on different sites. Floating ad/reminder ad combinations, whether landing in a standard in-banner ad placement or in another pre-designated location, may also have frequency capping applied. These types of ads must be coordinated so editorial and other advertising are not covered.

   

  Need Rich Media Design Completed for You?

   

  Requests for more custom-built, complex advertising programs ranging from FLASH banners, to streaming video ads or other specialized advertising is handled on a case-by-case basis. Please allow a minimum of three business days from initial request for us to provide you with an estimated timeline for Cygnus to produce specialized creative. For advertising that includes audio or video, the raw audio or video file delivered via DVD or CD is preferred. MPEG 2 or Window Media Video 9 formats at 500k or higher bit rates is preferred if we need to edit or manipulate.

   

  Use of Rich Media requires that Cygnus Digital have ample time to test Client-Submitted and Cygnus Created advertising products.

   

  All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of FIVE business days to test rich media for performance, stability & compatibility.

   

   

Strategize before building emails

 

Prior to constructing your email, make sure that your message is clear and concise. Develop and refine what you want to say so that readers don’t lose interest or get confused about what your call-to-action is. What is your offer? How will reading and clicking through this email help the reader? Make sure they know what’s in it for them. Before and during the building process, continually ask yourself, “What would I think if I got this in my inbox? Would I immediately delete it? Or worse, report it as spam?” Rule No. 1 — don’t be spam.

 

Layout/Theme

 

Keep your layout simple and free from complex tables by avoiding unnecessary embedded rows and columns. Make sure that you achieve balance between the amount of text and images your email contains. Non-text content such as videos or background images should not be used as the main focus. Replace them with an attractive call-to-action button that will lead to a landing page with the promised content.

 

Since many users simply scan emails in lieu of reading them, it’s important to make your copy easy to process. There are several ways to ensure your message is easy to scan. Try a light background with dark copy, placed in short, and centered lines that read vertically above the fold.

 

Another effective approach is to make sure that your important content is placed in an F-shaped pattern. Studies show that readers will first view the headline, followed by the text down the side and finally the middle section of text.

 

• Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar.
• Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F’s lower bar.
• Finally, users scan the content’s left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.

 

Headers/Footers

 

The pre-header and footer are two of the most important elements of your email. The pre-header is located at the very top of your email, and is what your reader is going to see before scrolling down into the body of the email. Company logos/brand need to be at a top corner of your eblast.

 

Currently, one-quarter of companies do not use any type of pre-header, and 80 percent do not use white list instructions. Surprisingly, snippet text is only used by about 13 percent of marketers. Again, it’s crucial for campaign optimization to test using the pre-header a few different ways in order to find out what works best for different campaigns and audiences.

 

With the footer, make sure that you include an option for readers to view the email by mobile device. Currently, 75 percent of marketers are providing a good user experience by having links for profile and subscription management, yet fewer than 10 percent create a mobile version of their email.

 

Using Images in emails

 

To ensure your emails still work even without the images showing, you can make a few simple improvements:

 

• Never use images for important content like headlines, links and any calls to action.
• Never use an all image blast (blast that has no selectable text; everything is contained within the image)

 

Headers/Footers

 

1. Many email packages (like Outlook) block images by default until the user okays the download. So when a message arrives in a user’s inbox, it appears blank until they download the images.
2. The file size of an image is (almost always) larger than text. We have file size limitations, so it’s hard to keep within those limitations when the entire blast is composed of images.
   • Add a text-based link to a web version of your design at the top of your email.
   • Get added to your recipient’s address book or whitelist.
   • Use alt text for all images for a better experience in Gmail.
   • Always add the height and width to the image to ensure that the blank placeholder image doesn’t throw your design out.
   • Test your design with images turned off before you send it.
   • Always use “ALT” tags

    

 

Bring back tables

 

As much as we all hate it the reality is that email standards have taken a giant leap backwards in recent years. While we can all work to increase email standards support it’s not going to be an overnight process.

 

So if you need to do anything more complex than a single column, you will find you need to use structural tables. Outlook 2007, for example, has little support for floats. A simple table will keep everything together.

 

Engage the Reader before the open — use the Preview Pane wisely

 

This is “prime real estate.” This is the window below your inbox that previews the email and is found in many popular email clients such as Outlook and MacMail.

 

To ensure that the reader is engaged and can clearly view the email, our recommendation is that emails be between 550 and 700 pixels wide. Also make sure that the purpose and call-to-action of the email is made apparent in the top 300 pixels so that readers can see the email even if they don’t open it.

 

This top area is a great location to place your company logo. In addition, design several different background scenarios so that you can cater to each email client’s specifications.

 

A Call to Action Needs to be in the “Above the Fold/Preview Pane”

 

Height of the email

 

The average preview pane is around 300-500 pixels high, so make sure you include any important bits of your email in this area.

 

Can you embed video players in the blast?

 

No. Please realize that video requires a browser plug-in to display and this is not possible to include in a blast for security purposes. Our third-party email marketing providers won’t even allow you to attempt this.

 

What most companies do is place a mock-up video player with a freeze frame and “click to play” button, when clicked a landing page with video is viewed in the browser.

 

This is a standard internet convention.

 

Can you have flash or animated GIFs in blasts?

 

Flash cannot be sent under any circumstances. Animated .gif files can be received by many products except for Outlook 2007.

 

Web friendly fonts.

 

Web friendly fonts

 

We cannot control the fonts used on an end user computer. The font needs to exist on the end user system for it to render on the blast piece. This is why we use web friendly fonts; as a generalization.

 

You can install the font on your system to use within the blast. You can then include in the inline css a back up font type or types. If the end user does not have the font needed on their system the backup you set will be used. It’s the best we can do or anyone for that matter. The font has to exist on the end user system for it to render.

 

Increasing open rates

 

There are a ton of elements you can vary to try to entice more of your subscribers to open up your emails. Here are just a few ideas to get you started:

 

• Experiment with your subject lines: Try including details about the content of the email right in the subject line, instead of using your standard subject.
• Send on a different day: Are your subscribers too busy on a Wednesday morning to read your email, leaving it languishing down the inbox? Maybe a Friday afternoon email would be welcomed.
• Get the important content up the top: Remember that many people will see a preview of your email before deciding to open it or ignore it. Make sure your email is recognizable, and that your key points are in the top third.

 

Subject lines

 

You need to set your message apart.

 

• Keep subject line short, informative, and relevant.
• Don’t be afraid to use your brand name.
• Integrate strong action words to make a subject line compelling, you have to use a bit intrigue.
• Don’t include characters: (e.g. “!”, “//”, “:”) because (1) — they are likely to be filtered out as spam, and (2) – use of characters easily forms an unprofessional impression.
• Stay away from words such as “free” and “guarantee.”
• Do not use ALL CAPS or the use of generic subject lines, such as “Check this out!”

 

URLs/Links

 

• Make sure you use clean URLs for links in HTML messages. Don’t use long/ugly URLs. URLs should be embedded into relevant call to action text.
• Repeat URLs often in your message (top, middle and end)

 

 

Advertising Glossary Terms

 

Above The Fold – Any area of a web page that is viewable without the viewer having to use the scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed by the visitor.

 

Ad Network – An advertising company that usually serves as a broker between web site publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers targeted buys. The majority of banner advertisements on the Internet are sold and served by ad networks.

 

Ad Space – The space on a web page reserved for the displaying of advertisements. Typically at the top or bottom of a page or, if a small advertisement, in the right or left column. The most desirable ad space is above the fold.

 

Ad Units – A way of classifying ad types. Ad units on the Internet include banners, buttons, micro buttons, pop ups, skyscrapers, text links, interstitials, superstitials, etc. Ad units are usually defined by the IAB as voluntary guidelines.

 

Affiliate Marketing – A type of advertising system based on the CPA payment method whereby web sites run advertiser’s banners for free but get paid on any sales or registrations that result from visitors that click on the banner.

 

Agency – An advertising company that represents other companies by providing advertising related services such as planning, creating, buying and tracking an advertisement on behalf of their client.

 

Audited – The process of reviewing advertising statistics for errors and making any needed adjustments for accuracy. This may occur anytime after an advertising campaign has begun, but usually occurs after the campaign is finished. Ideally performed by a 3rd party.

 

Bandwidth – The amount of data (text, video, sound, images, animations) that can be moved through an Internet connection. The amount is typically measured in bits per second (bps). A high speed Internet connection such as a cable or DSL modem provides more bandwidth than a 56K dial up modem. Also know as throughput.

 

Button – A type of advertising unit that is smaller than a banner and usually placed in parts of a web page where space is limited such as in narrow columns on the left or right side of a page.

 

Campaign – The process of planning, creating, buying and tracking an advertising project from start to finish.

 

Click Through – The action of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyper linked to.

 

Contextual Advertising – Contextual Advertising is also known as content-targeted advertising, which means that an advertisement is shown on a web site that is “in context” to a company’s specific product or service.

 

Conversion – Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. Advertisers strive for high conversion ratios.

 

CPA – Cost per action (CPA) is one of the online payment models by which advertisers pays for ever action (sale or registration) completed as a result of a visitor clicking on their advertisement. Prices typically range from $1 to $25 or if a percentage of a sale 5% to 25%. This is an ideal method of payment for advertisers who want to guarantee only the number of customers generated as a result of an advertisement.

 

CPC – Cost per click (CPC) is one of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from 1¢ to over 50¢ per click through. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers of the banner that click on it and visit a page on their site.

 

CPM – Cost per thousand (CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner. The “M” in CPM is from the Roman numeral for 1000. The Roman numeral M was derived from the Latin word “mille” meaning “thousand”.

 

Defaults – Term used by ad networks to describe a type of banner that is served to a site when no paying banner is available. Usually a PSA type of advertisement unless the ad network permits publishers to specify their own default advertisement.

 

Exclusivity – If an advertiser requests their banner not be shown in rotation on the desired pages, they are requesting exclusivity. Publishers tend to charge more for this since it limits the number of advertisers they can accept for those pages to one.

 

House Ads – A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

 

Impressions – The number of times a banner ad was requested and presumably seen by users. It is often hard to obtain an accurate impression count as they can be undercounted due to issues relating to cache or overcounted due to requests that were not completed.

 

Inventory – The number of ad spaces available for sale on a web site during a certain time frame. Determined by taking into consideration the number of advertisements on a page, the number of pages with advertisements and the number of page views during a specific time frame.

 

Landing Page – The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.

 

Non Remnant – Used in research, but applied to online advertising specifically it refers to ad space sold directly by the primary owner of the ad space versus remnant display which is sold through third party.

 

Opt In – A process whereby a user voluntarily agrees to start receiving email, usually commercial, about a topic of interest.

 

Opt Out – A process whereby a user voluntarily agrees to stop receiving email, usually commercial, about a topic of interest.

 

Page View – Occurs when a user’s browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page views do not take into consideration users who may have their browsers set to disable images, they are of little value to advertisers.

 

Pixel – Short for picture element (Pixel), a pixel is a measurement representing a single point in a graphic. Most ad units are measured in pixels such as the common 468 pixel x 60 pixel sized banner.

 

Remnant Space – Advertising space that remains unsold right before it is about to be used and thus often sold at a discount at the last minute.

 

Return Visits – The number of times the same visitor returns to a site over a set period of time.

 

RFP – A request for proposal (RFP) is a term that may be used by an advertiser that is requesting some type of advertising arrangement with a web site.

 

RFQ – A request for quotation (RFQ) is a term that may be used by an advertiser that is requesting a price for placing advertisements on a publisher’s web site.

 

Rich Media – A type of advertisement technology that often includes richer graphics, audio or video within the advertisement. Unlike static or animated GIF banner advertisements, rich media advertisements often enable users to interact with the banner without leaving the page on which it appears. Some popular types of rich media banners are created with HTML, Shockwave & Flash.

 

ROC – Run of category (ROC) means a banner will appear anywhere within a category on a web site or ad network. More targeted than a run of site (ROS) campaign where the banner would appear randomly on any page of the site.

 

ROS – Run of site (ROS) means a banner will appear anywhere on a web site as opposed to run of category (ROC) which would appear only on pages within a specific category.

 

Rotation – A banner that is in rotation on a page or group of pages, will not be the only banner shown when any of the pages are reloaded. Sometimes an advertiser will request a banner not be shown in rotation in which case it would appear every time the page is loaded also know as exclusivity.

 

RSS – Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines and other web content.

 

SEM – Search engine marketing (SEM) is the practice of promoting a web site through a search engine.

 

SEO – Search engine optimization (SEO) is the practice of promoting a web site through a search engine’s organic (unpaid) listings.

 

Session – Any series of page requests by a visitor without 30 consecutive minutes of inactivity. The number 30 is arbitrary but most commonly used among web advertisers and publishers. Also called a visit.

 

Skyscraper – A type of ad unit that is much taller than it is wide. Often used in columns of web pages where there is allot of unused vertical space but limited horizontal space.

 

Splash Page – Also known as a “jump page”, a splash page is special entrance page to a site. Advertisers often use it to direct people who click on a particular banner to more information about what the banner was regarding rather than sending them directly to the sites homepage. This can be useful for banners advertising free registrations, contests, coupons or other special offers the advertiser does not want to put on the sites main page. Can also help track click throughs.

 

Sticky – A term used to describe a web site on which visitors stay at for longer than normal. This is often due to the variety of content and features offered to the visitor which prevents them from needing to go elsewhere for more information. For example, online game sites are sticky as users tend to stay and play for awhile where as link directories are not as visitors tend to leave as soon as they find what they were looking for.

 

Unique Visitors – A term used to describe the total number of visitors to a site over a certain time period. The only way to accurately track this is to require each visitor to login with a unique user name to gain access to a site. Relying exclusively on IP addresses in a log file is not recommended as it would not take into consideration multiple users accessing ones site through the same IP address such as would happen at companies and schools. Cookies are also used sometimes, but since they can be disabled or cached, they cannot be relied upon exclusively.

 

Viral Marketing – Advertising that propagates itself by web visitors use of a web sites feature or service. For example, most administrators of free web based email accounts attach an advertisement at the end of each message each time a user sends an email.

 

Webcasting – A process whereby sound and/or video is broadcast online. The process can deliver live or prerecorded information. Often advertisements are inserted at the beginning of the broadcast.

 

 

Advertising Technical Specifications

 

EMSWorld.com and Cygnus Business Media reserve the right to ask for revisions or reject any advertising it deems, in its sole opinion, not in keeping with its standards. Opinions expressed within the message boards are those of the author and do not reflect the views of EMSWorld.com or Cygnus Business Media.

 

E-Mail Specifications

 

e-Newsletter Sponsorship

 

Weekly e-Newsletter, EMS Management Tips

• Banner Advertisement
• Available Sizes: 468x60, 120x90
• Supported Formats: GIF, JPG, or PNG — NO RICH MEDIA

 

Weekly Recap

• Banner + Text
• Image Dimensions: 160x100
• Supported Formats: GIF, JPG, or PNG — NO RICH MEDIA
• Text: 75 word maximum

 

Custom eBlast

 

Advertiser Supplied Creatives

 

EMS World must have all HTML and Text version creative for a eBlast at least seven business days prior to it running. This will allow for four days for upload and testing, two days for client approval and one day to upload the final approved version and schedule for delivery.

 

A subject line that meets our approval must be provided.

 

Due to the strict timeline of the eBlast schedule, if you do not supply your creative within these deadlines we cannot guarantee its place in our delivery schedule. You may be charged a late fee of up to $500 or your campaign may be delayed or cancelled, depending on the circumstances and amount of time the materials are provided late.

 

EMS World prefers to have all creative as soon as possible following the signing of an insertion order.

 

The advertiser should include an HTML version with a file size not exceeding 60K total including all text and graphics, as well as a plain text version. No rich media is permitted. Only text, JPG and GIF images are allowed. Text versions should be no more than 10K and may not include any image files. Blast materials should also include a subject line no more than 25 words or 255 characters. We can also run the subject line through a "Spam-Checker Tool" that points out any verbiage that will be picked up by spam filters.

 

The HTML ad text versions should include all LINKED text and graphics. Please include full paths for all links and images. (For example, "http://EMS World" not "index.html" and http://yoursite.com/images/xyz.jpg -- not "/images/xyz.jpg")

 

EMS World Designed Creatives

 

EMS World's team can design an effective and complete eBlast for your company. This service is provided as an added value to your eBlast insertion order.

 

In addition to the above description of the eBlast document, the following applies to those designed by our team:

 

Pre-Creation Needs

 

Before we can create your eBlast, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s). This should include providing:

 

• URL(s) or direct graphic image(s) to be included in your eBlast including company logo, products and other related images.
• Advertisers should also provide our design team with a clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your eBlast.
• Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.

 

While reviewing our creative, you must give clear direction as to what graphics and text should be linked, and what URLs each should be directed to.

 

Deadlines

 

The first phase of the design of a eBlast will take place between the client and sales representative to create a basic design concept.

 

Please allow up to two weeks before your campaign runs for any EMS World-created BadgeBlast.

 

EMS World's design team must have at least five business days to work on the concept and develop the design and HTML and Text versions. The team will then offer the advertiser up to two business days to review it. Following that, we allow up to two days of altering and adjusting the documents as needed before final testing and entering into our system the last day before the campaign is scheduled to start.

 

Ideally, we prefer to have all creative ideas and related graphic and text AS FAR IN ADVANCE as possible.

 

Due to the strict timeline of the eBlast schedule, if you do not supply your creative within these deadlines we cannot guarantee its place in our delivery schedule. You may be charged a late fee of up to $500 or your campaign may be delayed or cancelled, depending on the circumstances and amount of time the materials are provided late.

 

Product Showcase Blast

 

Advertiser Supplied Creatives

 

EMSWorld.com must have all materials: company logo, featured product image and link, up to 4 additional product links, and descriptive text (up to 40 words) for a EMS World Product Showcase Blast listing. These materials are to be submitted at least seven business days prior to it running.

 

Due to the strict timeline of the EMS World Product Showcase Blasts schedule, if you do not supply your creative within these deadlines we cannot guarantee its place in our delivery schedule. You may be charged a late fee of up to $500 or your campaign may be delayed or cancelled, depending on the circumstances and amount of time the materials are provided late.

 

EMSWorld.com prefers to have all creative as soon as possible following the signing of an insertion order.

 

EMSWorld.com Featured Jobs Blast