Ed's Note: Dr. Ed Racht will deliver the keynote presentation at EMS World Expo 2012 in New Orleans, LA, on October 31. His presentation, What Does the Data Tell Us? Rethinking Our Approach to Sudden Cardiac Arrest, will review how five states and American Medical Response (AMR) are developing best practices in all phases of cardiac resuscitation through participation in the HeartRescue Project.
MINNEAPOLIS – The Medtronic Foundation's HeartRescue Project has produced an interactive, online experience— the “Save-a-Life Simulator”—to promote proper and timely bystander response to sudden cardiac arrest (SCA).
First person point-of-view videos put the viewer in the shoes of an everyday mall-goer who witnesses a person experiencing SCA. The “choose-your-own-adventure” style of the interactive experience allows you to decide the fate of the victim by making critical choices, starting with an initial decision to help the victim or ignore the situation.
Through the PSA and online experience, the HeartRescue Project is trying to instill a basic response mindset: call 9-1-1, start chest compressions immediately and use an AED if available.
SCA is a leading cause of death in America, which according to the American Heart Association strikes nearly 400,000 Americans each year, but it is a treatable condition. Research shows that communities with higher bystander CPR participation have higher SCA survival rates.
Saving lives takes a team effort and EMS agencies can help build awareness in their community. This new interactive tool can be shared by first responders to help citizens learn how to react when they encounter someone suffering SCA.
This new HeartRescue Project tool marks the first ever online experience that strings together many of the possible real-world reactions to witnessing SCA in real time, in hopes that it will encourage people to take action.
“When it comes to responding to SCA, the worst thing you can do is nothing,” says Dr. Michael Sayre, an associate professor and emergency physician with The Ohio State University and medical director of the HeartRescue Project. “This experience was designed to provide a new way of engaging people, encouraging them to learn about SCA and how to respond by immersing them in a virtual, yet life-like experience.”
In 2011, the Partners in the HeartRescue Project made a commitment to think differently about how to reduce sudden cardiac arrest deaths in the United States.
The project assembles some of the country’s leading emergency and resuscitation experts to expand successful city and county SCA response programs to statewide levels. The goal is to improve out-of-hospital cardiac arrest survival rates by at least 50% over five years in the geographies funded by the program.
About The Medtronic Foundation
The Medtronic Foundation is committed to improving the lives of people around the world living with chronic disease. Its grant making is focused in three areas: health, education and community.
Medtronic, Inc., headquartered in Minneapolis, is a global leader in medical technology—alleviating pain, restoring health and extending life for millions of people worldwide.