Launch Of Nation's First Exclusive-For-Home Retailer Of AEDs

Good To Be Alive^®-- the nation’s first exclusive-for-home seller of AEDs--has launched its primary retail channel, www.GoodToBeAlive.com and toll-free number 1-888-OWN-1-AED (1-888-696-1233).

For maximum impact, AEDs must be located in homes, where 80% of sudden cardiac arrest occurs. Until now, AEDs were primarily sold ad hoc to residential users by retailers focused on the lucrative business-to-business market. Further, public awareness of the availability of AEDs for the home is unfortunately extremely low. Now, Good To Be Alive^® is partnering with trainers, first responders and other safety professionals in order to provide an appropriate retail outlet for residential users, as well as increased public awareness.

Good To Be Alive^® is completing all the necessary steps for responsible residential placement. Good To Be Alive^® is focused on ensuring (1) training is completed (either through the Good To Be Alive^® online training or through you their local trainer), (2) specific guidance regarding federal and state regulatory compliance is provided, and (3) ongoing guidance regarding training/maintenance/support is provided. You can always feel confident your residential customers are going to be assisted professionally and responsibly.

For many in the trainer and first response communities, a retail outlet specializing in residential users is a welcomed relief. Now, you can refer private individuals seeking to own a personal AED to a responsible seller that is focused on the needs of the residential user. Retailers often do not inform consumers regarding a number of important aspects of residential AED ownership, which can leave consumers vulnerable to poor readiness and regulatory penalties. Good To Be Alive^® will always ensure the residential user is informed and kept current on all aspects of personal AED ownership.

Good To Be Alive^® has created a special referral program for trainers, first responders and other safety professionals who regularly encounter individuals who wish to protect their families with a personal AED. Upon request, Good To Be Alive^® will provide a unique referral code to certified trainers, first responders and safety professionals. Your referral code will be entered upon purchase resulting in a $50 discount for the purchaser and a $25 donation to the Sudden Cardiac Arrest Foundation. Also, for each referral purchase utilizing your referral code, Good To Be Alive^® will pay you $50 (no action required on your part, we simply mail you a $50 check!). Simply call 1-888-696-1233 and enter extension 221 during the recorded greeting to contact Allan Fine in order to get your unique referral code and more information regarding the program.

Good To Be Alive^® partners with national non-profit Sudden Cardiac Arrest Foundation (www.sca-aware.org). Initially, the two organizations are presenting survivor stories to the public, offering a referral purchase program (that will result in donations from Good To Be Alive^® to the Sudden Cardiac Arrest Foundation), and looking ahead to developing a public awareness campaign called “Save A Life at Home”, which will follow the successful and ongoing campaign “Save A Life at School.”

“Good To Be Alive^® is focused on providing defibrillators in the home where they are needed most. We are grateful that Good To Be Alive^® has chosen to begin supporting our Foundation from the onset” said Mary Newman, the President of the Sudden Cardiac Arrest Foundation, “This is a demonstration of their commitment to their mission to save lives”.