San Ramon Valley Fire Chief Richard Price Named 2012 AHA Heart of Gold Honoree

Award recognizes contribution to advancement of cardiovascular disease protection


October 31, 2011, SAN RAMON, CA–The San Ramon Valley Fire Protection District is proud to announce that Fire Chief Richard Price has been selected by the American Heart Association as the 2012 “Heart of Gold” honoree. The Heart of Gold Award honors an individual who has made significant contribution to the advancement of cardiovascular disease protection and has enhanced the welfare of the Greater Bay Area community.

In January 2011 the San Ramon Valley Fire District, lead by Fire Chief Richard Price, released an innovative new location-aware mobile phone application that empowers everyday citizens to provide life-saving assistance to victims of Sudden Cardiac Arrest. Application users who have indicated they are trained in cardiopulmonary resuscitation (CPR) can now be notified if someone nearby is having a cardiac emergency and may require CPR.

If the cardiac emergency is in a public place, the application, using sophisticated location-based services, will alert citizens in the vicinity of the need for CPR. The application also directs these citizen rescuers to the exact location of the closest public access Automated External Defibrillator (AED). Since its release earlier this year the application has received worldwide attention and acclaim.

“Each year, we search for an individual who stands out in the fight against cardiovascular disease and stroke to honor with our Heart of Gold award,” said Jill DiGiacomo, Executive Director of the American Heart Association’s Greater Bay Area Division. “Our hats are off to Chief Price for developing this cutting-edge and innovative technology.”

“A phone app that alerts CPR-trained citizens to respond to an emergency will literally save lives. For the American Heart Association, it doesn’t get any better than that. We applaud Chief Price and look forward to honoring him at our Heart of Gold Ball on June 2 at Livermore’s Wente Vineyards.”

A 32-year veteran of the Fire Service, Chief Price joined the San Ramon Valley Fire Protection District in 2006 as the Assistant Fire Chief of Operations and was named Fire Chief in 2008. Price is also the President of the PulsePoint Foundation. Price holds a Master’s Degree in Public Administration from California State University Hayward. He is a California State Certified Fire Chief and is an internationally certified Chief Fire Officer. In 2009 Price completed the four year Executive Fire Officer Program at the National Fire Academy in Maryland. Price is a graduate of the Harvard University Senior Executives in State and Local Government Program at the Kennedy School of Government and the Strategic Management of Public Organizations Program at the Goldman School of Public Policy at UC Berkeley. In 2011 Price graduated from the Center for Homeland Defense and Security Executive Leaders Program at the Naval Postgraduate School.

“I am extremely honored to receive this level of recognition from the American Heart Association,” said Chief Price. “I’m also very excited to be in a position to enable citizen superheroes by extending the reach of the CPR/AED mobile application worldwide through the PulsePoint Foundation.”

“Every day nearly 1,000 people die from Sudden Cardiac Arrest in the U.S. alone – one every two minutes,” continued Price. “I believe this app can significantly improve that outcome through increased citizen engagement and awareness.”

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