Southeastern Emergency Equipment

Southeastern Emergency Equipment Names New VP of Sales, Marketing

February 3, 2012

WAKE FOREST, NC—Southeastern Emergency Equipment, a leading supplier of emergency medical equipment, supplies and training, has named Bill DeMars to the newly-created executive position of Vice President of Sales and Marketing. In his new role, DeMars will oversee sales, marketing, business development and electronic commerce for the company.

"Bill is the perfect person to expand our customer-centric service philosophy into geographical areas that do not currently enjoy what our customers have experienced for over three decades," said Carla Baker, president of Southeastern Emergency. "He has proven his abilities to lead companies profitably through rapid growth and expansion."

DeMars brings a wealth of executive management and clinical expertise to the implementation of Southeastern's expansion plans. For the past six years, he has owned and managed Ashmak, Inc., a leading medical consulting firm that has helped numerous companies maximize market penetration and minimize expenses.

DeMars was also Director of Sales, EMS at Tri-anim Health Services. Under his leadership, the division grew from infancy into a nationwide supplier of EMS products and services known for innovative approaches to marketing new products, maximizing manufacturer relationships and using technology to improve efficiency. DeMars has also held management and sales positions at Nonin Medical and Ambu USA Inc. He began his career as a clinician, serving as a respiratory therapist, paramedic and EMT. He holds a BS in International Business from Cardinal Stritch University and is a licensed helicopter pilot.

"As my hiring comes in an era of instability in specialty distribution, I believe the timing is excellent for Southeastern to expand into new geographic areas, in part to fill a competitive vacuum created by the elimination of multiple distributors in our market," DeMars said. "Additionally, I look forward to enhancing our ongoing commitment to provide manufacturer partners with innovative, win-win strategies that have proven to increase market share and profitability."

Baker added that DeMars will also play an instrumental role in increasing the number of distribution centers from which Southeastern orders are shipped and investigating adjunct markets into which Southeastern can potentially expand.

About Southeastern Emergency Equipment
Southeastern Emergency Equipment is a leading specialty distributor of EMS equipment, supplies and training, serving over 50 percent of the U.S. population. Founded over three decades ago, Southeastern credits it success to believing that people buy from companies that demonstrate a consistent commitment to quality and service. This makes its people and manufacturer partnerships vitally important. Each Southeastern sales representative has been (or still is) a first responder who brings real-world experience to clinical needs. Customer service solves problems (in addition to taking orders). And while the company represents products from over 475 manufacturers, Southeastern actively seeks and partners with the industry's best technologies and brands. These manufacturers often think of Southeastern as an extension to their sales team—without the added expense. For more information on Southeastern, please visit their website at www.seequip.com.

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