Rider Alert Gallops into Kentucky

Lexington, KY (May 23, 2012) –PHI Air Medical LLC announced plans to partner with an important and new motorcycle safety program, Rider Alert.

The partnership includes community outreach and education by providing customers and members of local communities in the region with free identification data cards that will help first responders provide rapid and accurate medical assistance to motorcyclists involved in serious accidents. 

“These cards assist EMS providers to make medical, and at times life-saving, decisions for patients involved in these kinds of accidents,” explained Erik Rohde, Regional Director for PHI Air Medical. “We are proud to partner with Rider Alert and local first responders to help promote such an important new program for our communities and our customers.”

The Rider Alert cards are placed inside riders' helmets and contain vital, life-saving information, emergency contact, and any important medical history. When first responders arrive on the scene of a motorcycle accident, a one-inch, round sticker on the outside of the helmet will indicate that the biker has the Rider Alert card. The sticker also warns bystanders not to remove the helmet, which could prevent further injury.

Rob Lawrence, Chair of the Rider Alert Program and COO of the Richmond Ambulance Authority said, "The safety partnership formed with PHI across many states will no doubt benefit riders as they turn to us in their extreme moment of need. The inclusion of PHI Air Medical across Kentucky and the local partnerships they have already started to form in their own state will continue to promote safety on two wheels going forward."

The Rider Alert motorcycle-safety program was launched in Richmond, Virginia on April 12, 2011, and is spreading rapidly throughout the state and nation. It was started by the Richmond Ambulance Authority and Bon Secours Virginia Health System in partnership with Motorcycle Virginia and is the first of its kind in the United States.

For more information on the Rider Alert program, please visit www.rideralert.org.