Rider Alert Wins 2012 Virginia Governor’s Transportation Safety Award for Motorcycle Safety

Rider Alert offers identification cards that are placed inside a rider’s helmet to give first responders access to life-saving information


RICHMOND, Va., June 6, 2012 – The Rider Alert program has won the 2012 Virginia Governor’s Transportation Safety Award for motorcycle safety.  

Launched in April 2011 by the Richmond Ambulance Authority, Bon Secours Virginia Health System and Motorcycle Virginia, Rider Alert rapidly gained support throughout the Commonwealth and beyond.

“As the first of its kind in the nation, it’s an honor to recognize Richmond Ambulance Authority’s innovative safety initiative to protect motorcycle riders,” said Virginia DMV Commissioner Richard D. Holcomb. “When the unthinkable happens, a Rider Alert card can literally save a motorcyclist’s life, providing vital information to bystanders and emergency personnel.”

Rider Alert offers free, waterproof identification cards that are placed inside a rider’s helmet to give first responders access to vital, life-saving information on injured riders involved in crashes. Each card also comes with a one-inch round sticker that goes on the outside of the helmet to indicate the biker has the Rider Alert card. This sticker also warns bystanders not to remove the helmet, which could prevent further injury.

“The Richmond Ambulance Authority is proud to be a part of the Rider Alert program. Kudos to Rob Lawrence for bringing this initiative forward. Our hope is that this program will promote motorcycle safety and decrease the number of times our services are needed," said Chip Decker, CEO of the Richmond Ambulance Authority.

“To be honored with this award is a testament to the multitude of sponsors and public safety agencies who have tirelessly supported and promoted this program and to the riding community of the Commonwealth who have literally placed our safety thought in their heads by the tens of thousands,” said Rob Lawrence, COO of the Richmond Ambulance Authority.

With the support of AAA Mid-Atlantic, Virginia State Police, Harrisonburg Public Safety Agencies, PHI Air Medical and many others, Rider Alert quickly spread throughout Virginia and has since launched in numerous states including New York, Texas, Arizona and Kentucky. To date, 195,000 Rider Alert cards have been distributed throughout the United States and a version of Rider Alert launched in Sweden in March.

"The Rider Alert Program's tremendous success, coupled with its far reaching and rapid expansion, has been most impressive,” said Martha Mitchell Meade, manager of Public and Government Affairs for AAA Mid-Atlantic. “With motorcycle registrations on the rise and the high probability of serious injuries resulting from motorcycle crashes, AAA not only supports the program but congratulates Rob Lawrence for his great enthusiasm and unending dedication to the safety of motorcycle riders."

“To receive this accolade at the end of Motorcycle Safety Awareness Month—a remarkable month in which Rider Alert partners have come together to preach a unified safety message—has to be one of the high points of the program to date,” Lawrence added. “Even though we have concluded the official motorcycle safety month, as far as Rider Alert is concerned, rider safety is a 24/7 event.”

For more information on the Rider Alert program, visit www.rideralert.org.

About the Governor’s Transportation Safety Awards

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