PHI Air Medical and Kentucky State Police Promote Rider Safety

Frankfort, KY, June 22, 2012 -- Rider Alert sponsor and safety partner in Kentucky, PHI Air Medical, teamed up with the Kentucky State Police to promote rider safety at the KSPs fifth annual Motorcycle Safety Day event in Frankfort KY. The safety theme, also directed at all motorists, encouraged both drivers and riders for the need to "Share the Road."

KSP Spokesperson Lt. David Jude said, "Motorcycle crashes are up 52% in 2012 over the same time period last year. Unfortunately, already this year, we have experienced 818 motorcycle crashes resulting in 33 deaths."

Jude said KSP is utilizing a two-prong approach to this deadly trend by reaching out to both the motoring public and motorcycle riders.

"It's crucial that motorists always make a visual check for motorcycles by checking mirrors and blind spots before entering or leaving a lane of traffic and at intersections," says Jude. "Because of their smaller size, motorcycles are often hidden in a vehicle's blind spot. Motorcyclists have responsibilities, too. They should follow the rules of the road, be alert to other drivers, never ride while impaired or distracted, and always wear a helmet and protective gear."

Jude was flanked by first responders, law enforcement, safety organizations and representatives from the motorcycle industry as he delivered his message. "More important, we are seeing the need for experienced riders to take refresher training courses. Training needs to be a lifelong learning experience to keep a rider's skill sharp."

Billy Dukes, manager of business development for PHI Air Medical unveiled a new Rider Alert program to the crowd of over 200. Dukes said that PHI Air Medical personnel are often on the scene of severe motorcycle crashes transporting victims by helicopter to the nearest hospital.

"For this reason, our agency  has partnered with the Rider Alert program designed to provide rapid and accurate medical data to first responders at the scene," says Dukes. "This information will assist with a rider's medical treatment in the event the victim is not able to verbally communicate with emergency personnel."

The Rider Alert cards are placed inside riders' helmets and contain vital, life-saving information, emergency contacts and any important medical history. When first responders arrive on the scene of a motorcycle crash, a one-inch, round sticker on the outside of the helmet will indicate that the victim has the Rider Alert card. The sticker also warns bystanders not to remove the helmet, which could prevent further injury.

"Our hope is that through educational events and rides like this one today, we can spread the word about this free safety program offered to riders across the Commonwealth," adds Dukes.

Rider Alert program Co-Director, Rob Lawrence said, "The level of support the program has received from PHI and now further supported by the Kentucky State Police is phenominal and collectively sends one message of safety whether it is on two or eighteen wheels."

For more information about the Rider Alert program, visit