Rider Alert Program Launched for Snowmobilers in Upstate New York

Richmond, VA/Watertown & Potsdam -- Feb 24, 2012 -- The internationally acclaimed motorcycle helmet program Rider Alert raised the kick stand on its 2013 season in upstate New York this week, not on the usual two wheels, but on snowmobile skis.

Rob Lawrence, U.S. lead for the Rider Alert Program and COO of the Richmond Ambulance Authority explains, ”Our long-term aspiration for the program is to offer cards to riders everywhere and for any type of outdoor activity where helmet usage is required. When one of our existing sponsors and safety partners, LifeNet of New York, suggested this great addition to the program, we were very excited about the prospect to extend the Rider Alert to the snowmobile world.”

LifeNet of New York’s Business Development Manager Ann Smith said, “Life Net of New York has placed two new air medical bases in Northern NY and with riders enjoying their winter season activities on skis versus wheels, it was a natural extension to offer rider alert cards for snowmobile users as well as motorcyclists.”

LifeNet’s operational area in Upstate New York has a large number of snowmobile clubs and associated snowmobile safety courses and it intends to reach out and spread the simple, but effective, safety message to ensure that EMS and first responders are able to assist the dismounted rider in their moment of need by extracting the key information contained on the card. 

About Rider Alert

The Rider Alert motorcycle safety program distributes free identification data cards that help first responders provide rapid and accurate medical assistance to motorcyclists involved in serious accidents. Launched by the Richmond Ambulance Authority, Bon Secours Virginia Health System and Motorcycle Virginia! in April 2011, Rider Alert is the first program of its kind in the United States. The program has now attracted many sponsors and has been adopted in NY, TX, AZ, KY, NC, WV and DE

The Rider Alert card is placed inside a rider’s helmet and contains life-saving information, emergency contacts and important medical history. When first responders arrive on the scene of a motorcycle accident, a sticker on the outside of the helmet indicates that the biker has a Rider Alert card. The sticker also warns bystanders not to remove the helmet, which could cause further injury. For more information, please visit www.rideralert.org or follow Rider Alert on Facebook.

In its short life span, Rider Alert has won and been credited with a number of Awards from the Virginia Governors Transportation Safety Award to being mentioned as a key element in the awarding of the Federation of International Motorcyclist (FIM) World Safety Award to the UK Ambulance Motorcycle Club in 2012. Also in 2012 it received an EMS 10 Award from the U.S. Journal of EMS as one of the 10 most innovative projects in US EMS.