5.11 Tactical Promotional Campaign Tells You to 'Get a Pair'


5.11 Tactical Promotional Campaign Tells You to 'Get a Pair'

Press Release Aug 27, 2012

MODESTO/IRVINE, CALIF. (Aug. 27, 2012)—5.11 Tactical, the global innovator of tactical gear, today announced its ‘anyone who has a pair’ promotion for one of the company’s flagship products: the Taclite™® Pro Pant. Available online at www.511Tactical.com/HaveAPair or at participating retailers beginning Sept. 1, consumers who purchase two pairs of the Taclite Pro Pant will receive a free ATAC™ A1 Flashlight, valued at $54. Additionally, 5.11 Tactical is inviting consumers to send in their best action photo while wearing Taclite Pro Pants for the chance to win a swag bag of 5.11 Tactical gear valued at $511 and be featured in the company’s fall 2013 catalog.

“Our Taclite Pro Pants are widely known for being functional enough for almost any tactical job or activity, while maintaining a professional, neat look that can take you straight from an outdoor environment to dinner,” said Matt Sinclair, executive vice president of sales at 5.11 Tactical. “As one of our biggest sales promotions ever, we’re spreading the word to our customers that if they haven’t tried our Taclite Pro Pants yet, it’s time they finally got a pair.”

Included in the “buy two” promotion are any combination of men’s and women’s Taclite Pro Pant, Men’s Taclite Short and the Flex-Tac™ Stryke Pant. The promotion will run from Sept. 1 through Nov. 1; customers can learn more about the limited-time offer and enter the photo contest by visiting www.5.11Tactical.com/HaveAPair.

The Taclite Pro Pant comes in men’s and women’s sizes. It’s a lightweight blend comprised of 65 percent polyester and 35 percent non-fading polycotton ripstop, with a HT Teflon® wear-resistant finish to ensure stain and soil resistance no matter the activity. Featuring a fully-gusseted crotch for a full range of movement, the pants feature strategically-placed pockets for easy access to gear including an external knife pocket, two cargo pockets, a cell phone pocket, and signature flash pockets on the rear. Available in eight colors, the Taclite Pro Pant has an MSRP of $54.99. For consumers who want the same lightweight and durable construction in a shorts style, the Taclite Pro Short is available in six colors and has an MSRP of $49.99. 

The Flex-Tac Stryke Pant is another breakthrough pant exclusively from 5.11 Tactical. Its new proprietary fabric with built-in stretch provides breathability, color retention, and durability that is superior to other cotton/spandex fabrics currently on the market. The sleek design of the pant incorporates slanted inset side cargo pockets, off-seam side pockets, two accessory pockets on each side, and two back flap secured wallet pockets providing maximum storage capacity. The pants are discreetly reinforced with knee pad access inside, and the self-adjusting comfort waist provides maximum comfort and range of motion. Available in four colors, the Stryke Pant has an MSRP of $74.99.

The popular ATAC A1 Flashlight is made of aerospace-grade aluminum, offering a compact design at a low cost. Powered by one AA battery, the flashlight offers 103 ANSI FL1 Lumens of light in a smooth tactical beam pattern while providing 50 minutes of runtime on high and 28 hours of runtime on low. Tactical professionals will appreciate an intelligent switch designed to silently cycle through all three light modes, as well as the break-away lanyard designed to free your arm from the flashlight in an emergency.

For more information about 5.11 Tactical, please visit www.511tactical.com. Connect with 5.11 Tactical on Facebook at www.facebook.com/511Tactical and on Twitter (@511Tactical). For press inquiries, contact Esther Richardson at 619-234-0345.

About 5.11 Tactical Series®
With offices worldwide, 5.11 Tactical® is an innovator of tactical gear that enhances the performance and safety of law enforcement, military, fire and EMS professionals around the globe. Built on a foundation of durability and quality that began with the original 5.11 pant 30 years ago, 5.11 Tactical’s 300 team members continue to work closely with public safety and military professionals to identify unmet needs and problems that can be addressed through innovation. Learn more about 5.11 Tactical clothing, uniforms, station-wear, outerwear, footwear and accessories at www.511tactical.com.

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