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Brian LaCroix, FACPE, NRP (ret.)

Brian LaCroix, FACPE, NRP (ret.), is an executive advisor and cofounder of Cambridge Consulting Group (CCG). He serves as EMS coordinator at the Center for Patient Safety and is a retired EMS chief at Allina Health EMS in Minnesota. 

Leader’s Digest is a bimonthly column produced in partnership with Cambridge Consulting Group (CCG), a group of subject matter experts with expertise in paramedicine, ambulance operations of every…
Last October I had the honor of standing on stage with my Allina Health EMS colleagues to accept the Dick Ferneau Career EMS Service of the Year award before several thousand people in Las Vegas. The…
Allina Health EMS experienced its worst-ever ambulance crash in the early morning hours of Saturday, January 18, 2014. This is our story. Snow was falling at an ever-increasing rate, and it was…
Nature holds plenty of leadership lessons. One of my favorites comes from an unassuming little bird called the common starling. On an individual basis they aren’t much to look at. Plain brownish and…
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