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McNeil & Co. Announce 'We Are Who We Insure' Campaign

New York, NY (May 12, 2015): A leader in specialized insurance, McNeil & Co. is celebrating its 25thanniversary by launching a national marketing and communications campaign, including a new logo, refreshed marketing tools for brokers nationwide, and a national advertising campaign that elevates the company’s corporate identity and supports its unique portfolio of programs. Inspired by the company’s 25-year history, the campaign’s theme, “We Are Who We Insure,” reflects McNeil & Co.’s unparalleled knowledge of the industries it serves – such as emergency services, ambulatory services, car wash, outdoor recreation – and the company’s dedication to comprehensive customer service. 

The result of an intensive design and creative process, the “We Are Who We Insure” campaign comes to life through a refreshed website, videos, social media, email marketing, public relations, collateral materials and a national advertising campaign across print, digital and social media. 

“We are excited to unveil our new look and launch the ‘We Are Who We Insure’ campaign, which reflects our unique approach to business and our dedication to our customers,” said Dan McNeil, founder of McNeil & Co. “We’re continuing to move in the opposite direction of the insurance industry. For 25 years, while the rest of the insurance industry has become increasingly commoditized, price-driven and impersonal, McNeil & Co. has pursued a very different path. We believe in offering real value, committing to our clients’ long-term business success and providing a thorough understanding of our specialty categories.”

Over the next year as part of the campaign, McNeil & Co. will release a series of videos, “McNeil Minutes,” with tips for managing risk, as well as interviews with Dan McNeil discussing relevant business topics and his leadership vision.

“Our 25th anniversary campaign speaks to our legacy of offering world-class industry specialists who are true experts in their fields, and I believe it will help tell the story that McNeil & Co. has the best offerings in the industries we serve,” McNeil added. “As we look forward to the next 25 years, we will continue to provide the best service and the best value possible, and we will pursue new areas that align with this philosophy.”

For more information about McNeil & Co., visit  

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About McNeil & Co.: McNeil & Co. is a nationwide leader in specialized insurance programs, drawing on deep industry expertise to develop and deliver policies and risk management services that meet the unique needs of clients. McNeil & Co. offers the best possible specialized coverage, along with a full array of risk management services, to help customers maximize preparedness and grow their businesses. Established in 1989 to answer a need for more comprehensive, tailored policies in the emergency services market, McNeil & Co. has developed and expanded a model for specialty insurance programs based on genuine industry knowledge and a consultative approach to loss control and risk management. Acclaimed products include AdvenSure, ASIP, Car Wash, ESIP (and Benefits), FireWatch, HOMed (O&P Plus), WildPRO and the Bar, Tavern, Club program. 

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