Utilizing Social Media
Note Sep 26, 2017
- A lack of transparency breeds mistrust. Be open and share behind-the-scenes looks at the great work your personnel do every day.
- Set forth official policies for aspects like citizen conduct, employee conduct, employee access, content, monitoring, etc. Don’t get hung up on followers—focus on engagement.
- Adapt to the algorithms that control content display on social media platforms. Share relevant, high-quality content, actively engage with followers, tag relevant others and pay attention to analytics to learn what works.
—Julian Foster, LinkedIn, Top 10 Tips for Public Safety Social Media