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EMS Economics: The New Normal - Lawrence, Rowe, Wirth, Zavadsky


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As we settle into the COVID era, what new realities face EMS agencies for revenue recovery and cost tracking? Join this panel of experts, moderated by Rob Lawrence, as they discuss the topics that matter: options for federal and local waivers, new revenue generation opportunities, the building storm of the uninsured, and more. Get your questions ready for the Q&A that will follow the presentation.

Rob Lawrence, MCMI
Chief Executive Officer, Rob Lawrence Consulting
Rob has led EMS in senior leadership roles in both the UK and the US. Rob is the part-time Director of Strategic Implementation for Pro EMS of Cambridge, Mass. He served as the California COO with Paramedics Plus, after nine years as the COO of the Richmond Ambulance Authority. Prior to that, he was the COO for Suffolk as part of the East of England Ambulance Service. Rob is the Communications Committee Chair of the American Ambulance Association. Rob is a member of the EMS World Advisory Board.

Dennis W. Rowe, EMT-P
Director of Government and Industry Relations, Priority Ambulance
Dennis Rowe is the Immediate Past President of the National Association of Emergency Medical Technicians and also currently serves Priority Ambulance Corporation as Director of Education for Priority Ambulance Leadership Foundation. Previously, he served as Director of New Business Integration. He participated in the due diligence process and the transition of business, credentialing, education facilitation, orientation and liaison for company integration. 

Stephen Wirth, Esq., EMT-P
Attorney/Founding Partner, Page, Wolfberg & Wirth, LLC
Steve Wirth is a founding partner of the national EMS law firm Page, Wolfberg & Wirth, LLC. Steve has worked in virtually every facet of EMS in a four- decade career – as first responder, firefighter, EMT, paramedic, flight paramedic, EMS instructor, fire officer, and EMS executive. Steve brings a pragmatic, compassionate, and business‐oriented perspective to his diverse legal practice and served for nearly a decade as senior executive of a mid‐sized air and ground ambulance service.

Matt Zavadsky, MS-HSA, NREMT
Chief Strategic Integration Officer, MedStar Mobile Healthcare
Matt has 41 years of EMS experience and has helped guide the implementation and financial sustainability of numerous innovative programs with healthcare partners. Matt is also the President of the National Association of EMTs and chairs their EMS 3.0 committee. He is the co-author of the book “Mobile Integrated Healthcare – Approach to Implementation” published by Jones & Bartlett Publishing. He has a Master’s Degree in Healthcare Administration, with a Graduate Certificate in Healthcare Data Management and is a member of the EMS World Advisory Board.

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