Matt Zavadsky, MS-HSA, EMT, is director of public affairs for MedStar EMS, the public utility model system in Fort Worth and 14 surrounding cities in North Texas. He holds a master’s degree in Health Service Administration and has 30 years’ experience in EMS, including volunteer, fire-based, public and private-sector EMS agencies. He is a former paramedic and has managed private sector ambulance services in four states, as well as serving as a regulator. Matt is a frequent speaker at national conferences and has done consulting on numerous EMS issues, specializing in high-performance system operations, public/media relations, public policy, employee recruitment and retention, data analysis, costing strategies and EMS research. He has served as chair of the American Ambulance Association's Industry Image Committee and as a member of its Professional Standards, Strategic Development and Management Training Institute Committees. He is adjunct faculty for the University of Central Florida’s College of Health and Public Affairs, teaching courses in healthcare Economics and policy, healthcare finance, ethics, managed care and U.S. healthcare systems.